This was a group campaign project for my Marketing Master’s Course “Online Consumer Behavior.” The goal was to choose a brand of our choice and identify a target audience that their current marketing strategy does not include.
Liquid Death is a water brand marketed toward Gen Z and Millenials. We saw an opportunity for Liquid Death to target “health and environmentally-conscious mothers.”
Marketing Campaignand Design
Liquid Death
What I Did:
Designed the campaign assets that would be posted to Facebook and Instagram to target our audience created via Canva.
Performed primary research by interviewing our target audience via Zoom or phone call.
Performed background research on the company Liquid Death.
Collaborated and led my group to create a cohesive campaign strategy.
Results:
Our group received the highest grade available, 100/100, and received very positive responses from our peers.
