This was a group campaign project for my Marketing Master’s Course “Digital Marketing & Campaigns.”
The goal was to create a new initiative for a company of our choice that would increase brand awareness and conversions.
Digital Marketing Campaign
HiSmile
What I Did:
I led our project group meetings, stepping into a project manager role.
Designed the campaign and aesthetic of our presentation via Canva.
Performed background and market research on the company of hismile.
Ideated the concept for a UGC hashtag-focused campaign and incentivized consumers with a chance to win a raffle for participating in the hashtag.
Specified our goals and KPIs for the project.
Results:
Our group received the highest grade available, 100/100, and received very positive responses from our peers.
